Womenomics

There is no doubt that the world economies look bad. Andrea Learned, a specialist in marketing to women, suggests that the only way to dig ourselves out of the crisis is to model businesses and organisations on typical feminine behaviour. “Women’s way” includes building and leveraging community, being socially responsible, and operating from an “it all matters” perspective. She says that reaching out to women is how brands should be preparing for these questionable times when redesigning organisational policies, products, processes and marketing. To quote Ralph Waldo Emerson “Women are the best index of the coming hour” and who could disagree?