Womenomics

Once upon a time our DIY activities were restricted to cooking and sewing – but not anymore. In the great Kiwi tradition of self sufficiency, manual competence and can doism, we are now joining the hammer brigade. Smart marketers in home improvement companies have latched onto this and are offering courses in home maintenance.

In the States there has been an explosion of women targeted self help books, videos and radio shows – including one called ‘A Repair to Remember.’

It’s not hard to see what is driving the fad; many of us live alone after partners move out taking the tool box with them. Many of us buy our own homes, waiting to marry or merge until our late 30’s.

For your next birthday or Christmas you might find that you get a tool box rather than a cake mixer!

Are you a home improver? Share your views on this.