Womenomics

I frequently start off my presentations by saying "I don’t know any women who aren’t fabulous with money; budgeting with it, spending it, getting it from other people, saving it (in the bank), buying cheaply, securing cash for clothes or jewellery, helping others make money, or giving it away, or, like Greenacres Zsa Zsa Gabor being a good housekeeper – she kept all her houses."

And now this has been validated by a survey commissioned by home lender Wizard. Sixty per cent of women have sole responsibility for budgeting and nearly 70% pay the bills. Less than one in ten couples share these tasks and well over half the women take the lead in paying the rent or mortgage. In fact, barely 1 in 10 women said their male partners had sole responsibilities for household tasks.


But what interested me was that the top of the priority list; a good level of savings was of prime financial importance for a massive 79% of those surveyed and having a good amount of retirement savings was important to 52% and having investments an important goal for four out of ten women.

I am absolutely convinced that we will see a massive change in the investment world over the next decade and it will be driven by women. I am amazed that financial institutions have not yet figured this out - but then it is mostly men who are in charge!