Womenomics

Coca-Cola CEO Says Women Most Dynamic Economic Force In World Today, and of course we know it, some commentators such as Warren Buffett know it.

Today, the driving force of the new women’s movement is located in the camps of what used to be the opposition - business and finance.

In the United States, women control or influence more than 80 percent of purchasing decisions. Globally they are responsible for $20 trillion in spending, a figure expected to rise to $28 trillion by 2014.

Goldman Sachs has found that it is women who are redefining markets and creating growth by focusing their spending power on purchases such as food, health care, education, clothing, consumer durables, and financial services. And, according to a Deloitte study, women’s earning power is growing faster than men’s in the developing world, where their earned incomes have increased by 8.1 percent compared with men’s 5.8 percent.

As the CEO of Coca-Cola, recently stated, “The truth is that women are already the most dynamic and fastest-growing economic force in the world today.”

That's the new revolution.

Source: Forbes